'What and who is a "target audience"? Target audiences are unique groups or segments of customers for your product or service. When marketing your business you can advertise and promote your product or service most effectively by clearly defining your target audiences.'
A vague audience demographic for a generic horror film would be young adults aged 18-28, both male and female, predominantly male. However, there are many sub-genres under the thriller genre which all appeal to different audiences. There are those triller films which are also slightly horror films, which would appeal to younger teen audiences. Also, genres such as disaster thrillers and supernatural thrillers that have elements of fiction within the story lines are aimed at the same audience. Other sub-genres such as psychological thrillers and legal thrillers are aimed at more mature audiences, for example middle aged men.
My film is yet another sub-genre of thriller, it is a mystery thriller. I think my film trailer will appeal to both male and females 25+, however I will do some market research to back up my decision.
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