Exhibition of a trailer

The internet has become an important tool when it comes to viewing a trailer, and has a considerable effect on the ways in which people find film trailers. Websites such as; The Internet Movie Database (IMBD), Apple Movie Trailers, and other websites specifically created for particular films and their upcoming release. The use of internet has also introduced the idea of consumers becoming prosumers, where the audience can comment on trailers, join online forums, and share links through blogging and social networking sites. Obviously, viral marketing is heavily relied on within the contemporary film industry, especially in regards to teaser trailer.

Although the internet is the newest way to exhibit a teaser trailer and to create the wanted hype, the exhibitor will use their knowledge to select trailers aimed at a particular audience to that of the main film in order to direct audiences towards specific films. This then encourages cinema-goers to return, and the process is then repeated. There are two main themes considered when this process happens, being classification of the film or genre of the film.