Trailer conventions

In order to ensure my teaser trailer is as close to the real thing as possible, I must first study the typical conventions so that I can incorporate them into my research and eventually my own work.

Below is a list of the most recognisable conventions found at http://www.filmeducation.org/teachingtrailers/secondary/downloads.html;

• voiceovers are used to tell the story and give information about the film
• the stars of the film are showcased
• key points are sometimes conveyed through titles (words on the screen)
• conversations between characters often consist of one-liners, normally kept to a minimum
• dramatic camera angles may be used to show certain aspects of the film (events/characters)
• film footage is normally interspersed with actor or director credits
• music helps with building up an atmosphere
• the films title is normally shown towards the end of the trailer
• the trailer ends on a climax
• a montage (different point of the films edited together) is usually used in order to highlight the genre of the film
• usually lasts from 30-90 seconds
• the pace increases throughout the trailer