What is a teaser trailer and why are they important?

What is a teaser trailer?

• A teaser trailer is unlike a theatrical trailer in the sense that they are normally a lot shorter, normally lasting 30-60 seconds on average. Although it doesn't show as much footage from the film, they are both used for an upcoming film, television programme or game.
• The reason for the name "teaser" is because they are usually brought out up to a year before the film is released in order to create hype.
• The purpose of a teaser trailer is to tell the audience about the films content, create an interest amongst the public for the film and to let them know the film is coming up.
• Teaser trailers are often produced before even filming starts or during editing, which means some scenes that appear in them may not be featured in the final film. Some have scenes made exclusively for the teaser trailer only. (E.g Pixar)
• Teaser trailers heavily rely on internet downloading and viral popularity. This means that YouTube is an important site when it comes to teaser trailers.

Why are they important?

• It is a powerful weapon in the marketing campaign.
• Unlike a poster, they are able to they can convey emotion, excitement and the atmosphere of a film.
• Especially when they are viewed inside a cinema auditorium, they can be a very exciting experience.